The Twin Fins Coffee cart serving at a wedding
Success stories ● 3 case studies · 2024—26

The receipts.

Every claim on this site gets a number or a name. These are the numbers, and these are the names.

Thursday Social Club

01Growth retainer · Atlanta BeltLine · 2024—26
Thursday Social Club
2K→14K
Instagram followers, under the retainer
7×Audience growth
50→500Weekly attendees
3,000Special events
The growth chart ▲ +600% under retainer
2K 5K 8K 11K 14K Q3 '24 Q1 '25 Q3 '25 Q1 '26 Q2 '26 14K+

A weekly meetup that drew 50 people now packs in 500. We built the content system and posting engine that turned it into a brand sponsors actively pursue — now fielding beverage and spirits sponsorship conversations built around branded menus and dedicated social.

Content work that produces an audience that produces revenue. That’s the whole pitch.

Deliverables — content system · posting engine · sponsorship architecture

Thursday Social Club guest Thursday Social Club event Thursday Social Club crowd Thursday Social Club

Brands they’ve worked with since ●

PatrónSamuel Adams Boston LagerThe ClaremontPorchfestSuncruiserYacht ClubJT Corp

Global Special Effects

02Digital infrastructure · Web · Social · Catalog · 2025—26
Global Special Effects
119
Products rebuilt, spec by spec
4Channels run
S248IAAPA 2026
1Team, end to end
The rebuild, measured End to end
Catalog populated119 / 119
Channels run4 / 4
IAAPA 2026 boothS248 · locked

A full digital infrastructure revitalization — web presence, Shopify catalog, visual identity — while running social and content in parallel, capped with a strategy for IAAPA Expo 2026 in Orlando.

Not a redesign. A rebuild. The story that proves we run entire digital operations, not just cameras.

Deliverables — Shopify rebuild · brand system · social & content · expo strategy

GSE fog machine GSE effects GSE effects GSE effects

Twin Fins Coffee

03Site · Content · Guerrilla · 2025—26
Twin Fins Coffee

Drag the handle. Left is the template they had. Right is the brand we built — both filmed live.

Before — template After — brand
The retainer, in beats Ongoing · 2025—26

Site rebuild

Template → custom, video-first

Content engine

Shot monthly, every platform

Social management

Full-channel, visible calendar

Dragon Con drop

Limited-run canned cold brew

The rebuild followed The Re-Cut beat for beat: strip the GoDaddy template, rebuild around an autoplaying surf film and named proof — the F1 Miami Grand Prix Champions Club, AmericasMart, Serenbe, the BeltLine — then run the growth retainer.

The guerrilla layer seals it: a Dragon Con activation with limited-run canned cold brew. Visit the live site

Deliverables — custom site · content engine · social management · guerrilla activations

Twin Fins cart service Twin Fins Twin Fins Twin Fins
The throughline

Same arc. Every time.

Twin Fins and Global Special Effects followed the identical path — flat and templated in, structured and proof-driven out. Two wins isn't luck. It's a methodology, and it has a name: The Re-Cut. Yours is next.

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